Robi Axiata Limited, the second largest mobile network operator in Bangladesh, started their new endeavor named Robi ধন্যবাদ program with an intention to surprise their customers and offer them something really exiting. Robi initiated this program keeping the concern of highlighting the need of every single customer.
Enroute as the key recognized player in this sector as well as previously experienced in successful implementation of similar types of projects for other Telco & Financial organizations evaluated to be the most effective partner of Robi in this very project. Throughout the selection procedure both Enroute and Robi team had a number of sittings to ensure designing a topnotch execution model, later on which proved to be immensely effective.
Enroute with its highly efficient team, which is comprised of 14 hand-picked resources, started this project along with Robi’s spontaneous support in a number of major cities (Dhaka, Chittagong, Comilla, Rajshahi, Sylhet, Khulna etc.) of Bangladesh. They were responsible to perform number of duties like partner acquire, engagement, management, ensuring POSM quality, visibility, regular market visit, arranging partner staff awareness program etc.
Though the loyalty management program wasn’t a new concept in the market but still it was a tough job to make people understand the objective, explain the overall procedure, make it a reliable story and above all sale the idea to the targeted partners. It was even tougher to nurture that relationship over the years and maintain the accurate standard of service while working with these partners.